Provides our strongest hold and a matte finish. This water-based formula washes out easily and won’t leave product build up behind. It’s better than 10, it’s an 11! Works wells on fine to thick hair.
Best for short and medium length hair
Creates dry, messy-textured looks
Adds volume with structure and definition
Water based formula washes out easily and won’t leave product build up behind
Subtle sugary rum fragrance
Remove one knuckle of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Extreme Hold Matte Pomade over any dry spots if necessary, and finish by placing hair into shape with fingers for a more textural style or comb for a cleaner, more classic look.